About Us

Marta La Farfalla® is an Italian brand, creator of the eponymous product Marta La Farfalla, the butterfly-shaped car freshener launched in the early 2000s from the team's desire to create a colourful freshener with a shape that would stand out from the classic car products that dominated the market in those years.

Later on, given the success of the butterfly-shaped freshener, accessory products were created that could become part of the daily routine of everyone, in the homes of all Italians and beyond, all characterised by fragrance, a fundamental and common ingredient in all Marta La Farfalla products.

The in-house design team developed a butterfly-shaped freshener and, together with the research and development department, identified a special material for its manufacture that could gradually release the scent inside the car. The design, which is completely Italian, has been patented, making the freshener unique worldwide.

The team's objective was also to carefully select the fragrances and colours associated with the products to best reflect the personality of the selected scent. This is why Marta La Farfalla products are characterised by essences that everyone can recognise because they are typically known to all of us.

We strongly believe in the sensations that fragrances can convey to people and we want our products to convey positive emotions wherever they are used. The car freshener that accompanies everyone on their journeys, the scented cards for closets that remind us of grandma's clean laundry, the scented floor detergents that linger in rooms day after day and leave a clean sensation.

Every day, Marta's team works to create new products and choose new fragrances for anyone who wants to add a fragrant touch to their world.